Virgin Active

Virgin Active wanted to  Redesign the Virgin Active UK website to reflect their changing visual identity and satisfy key user states.
A website subtly rich in design, content and functionality to highlight the unique flavour of Virgin Active clubs and provide best-of-breed search, join and member experiences.

Not just for show

Though we like to look good, we’re not posers. We blend visual style with smart content and functionality. Nothing is ever just there to just look pretty.

Delight in every interaction

We care about the little touches. Every last detail exudes quality and commitment, positioning us as a distinctive premium experience with clear value.

A Healthy Balance

A healthy balance Cater for all, regardless of skill level, age or gender.  Provide enough to inspire and reassure without alienating. Sell the the gym floor as much as the pools.

Tailored to you

Provide constant relevance and avoid the generic. Wherever they are, whatever their level, users should feel that Virgin Active has something to offer them. 

No pain, No pain 

Using a website shouldn’t be a strenuous workout. Simplify presentation and processes to help users achieve their goals with the minimum of friction.