OSN Play

OSN is the ultimate destination for the widest choice of brand new premium Western, Arabic, South Asian and Filipino entertainment in the Middle East. They wanted a complete redesign of their on-demand service which serves over 300 titles to the public. 
We delivered an key set of brand principles and an extensive ecosystem that's spanned across multiple channels including mobile, tablet and smart TV.
 

Principle 1: Reimagine the concept of premium

Adding value in ways that go beyond what is typically expected. Making you feel a part of the exclusive world of OSN. Staying in the know, always first to get the best content. Customers should feel that we are constantly adding value to their service, reminding you that OSN is the only place to watch TV.

Highlight what’s first on OSN

Highlight exclusive content and channels

Levels of VIP access

Principle 2: A lifelong companion

We should get to know the user and evolve with them overtime, throughout different stages of life.  OSN should be seen as a companion for life, from living at home to going to university, from being single to starting a family. OSN is not your typical TV subscription, it goes wherever you go, it’s with you through the thick and the thin and is capable of adapting to your changing habits and lifestyle. 

Moulding experiences around the customer

Be empathetic of changing habits and lifestyles

Principle 3: Here for everyone

We want our products to be usable and accessible to everyone. Our visual language should be warm and welcoming.  Embracing regional diversities, our designs need to be adaptable for every culture, language and every stage of life. Our experience should be designed to always give reasons for customers to come back.  No matter how much or little time you have, on the train or at home, happy or sad, whether you are alone or having a party. Whenever you feel like a break, OSN is here for you.

Principle 4: Simplify the complexity 

With more content available to watch than ever, it will become harder and harder for customers to choose what they want to watch.

Traditional search should be seen as a last resort, our experience should ensure that the right content finds the user and not the other way around.

Surface the right content, in the right situation, at the right time. Consider context, device and behaviour in everything we do. Design towards helping users make a choice