Airbus Defence & Space

Airbus has historically been focusing on wholesales of imagery. The company’s business model has largely relied on a network of partners addressing the Government and large Businesses market segments. Airbus Defence and Space have a desire to build digital services to compete with consumer-facing brands.  

Product vision

A next-generation data service offereing brands and consumers an unparalleled source of earth observation data, across a suite of applications, mobile-first. 

Concept 1: Fresh Pedals

As the healthy lifestyle trend gathers momentum and more people opt to commute by bike, air pollution is becoming more of a problem than ever. Using the satellite imagery from the Airbus One Atlas System, combined with relevant GIS layers to identify areas of high pollution, we will develop a route planner for cyclists that want the least polluted route to their destination.

Concept 2: Shop for good

Using our huge archive and most up-to-date satellite imagery that the Airbus Defence and Space satellites gather on a daily basis, we’ll create the world’s first sustainable shopping map. We’ll partner with huge eco advocates like Unilever and WWF to allow people to
see exactly where the product they want to buy is sourced from and the impact it has on that environment. The app will then offer more sustainable alternatives of what you’re looking for.

Concept 3: Spacie

This is the era of vanity and wealth. The most commonly used word is selfie, and simultaneously at this very moment in time, society is the richest it has ever been. We’re going to tap into these insights and use our extremely high resolution images produced by Airbus’ satellites to enable the more affluent members of society to take the most exclusive selfie ever… a #Spacie.

Concept 4: Buy an Island

As the rich get richer and acquire unimaginable amounts of expendable income, ostentatiousness becomes more and more of a by product. Anyone can own a really nice house, but as Richard Branson has shown, the next best thing is to own an island. Using our extensive data and precise and consistent coverage, we’ll collaborate with premium real estate agents to find the most untouched island and show them in an AirBnb-esque website.

Creating a brand

The service should have a distinct difference from other services such as Google maps - more so than just than the quality of the images. Additional information and layering GIS information will provide a more informative experience and a distinct proposition.

Creative Layouts

DELIVER A HIGH-END PREMIUM EXPERIENCE
Use the largest images possible to illustrate the quality, detail and accuracy of he products. Use an editorial design approach to create meaningful content, rather than simply a gallery.

ENCOURAGE EXPLORATION & INTERACTION
Curate content to engage users and stimulate discovery. Create timeliness and relevance by highlighting content and products that other users are finding most interesting.